Organisations are certainly focused on addressing sexual harassment and sexism, but how are we going? Alex Shehadie, Project Director, Elizabeth Broderick & Co sheds some light on what’s really happening, what works, and what more we need to do!
Read more…Loulaki Blue sits down with Andrew Butler, an issues management specialist, about the AFL’s response to the treatment of Adam Goodes. Recent documentaries, The Final Quarter produced by Ian Darling and The Australian Dream produced by Stan Grant, have brought the issue of racism and how organisations respond and support people facing discrimination into sharp focus.
Read more…For the last 9 weeks I have had the pleasure of interning at Loulaki Blue. Before starting my internship, I had a very limited understanding of the kind of projects the team worked on. However, after my time here at the Crows Nest office I have developed an admiration and appreciation for the communication strategies, creative design, event management and … Read more…
Dealing with the demands of change is often the biggest challenge facing businesses. Given the increasing pace of change it’s never been more important to have a resilient and mentally healthy workforce to cope and adapt with the challenges and uncertainty that constant change brings. Unfortunately, there’s no easy answer or one size fits all approach to building a resilient … Read more…
This week the 2019 New York Festivals TV & Film Awards were announced and we are thrilled to be listed among the many distinguished winners. Loulaki Blue received a Bronze Award for the video we produced for The MPS Society to raise awareness around Rare Disease Day 2018. We are proud to support the Rare Disease community and honored to … Read more…
Loulaki Blue is incredibly excited to announce that we have been shortlisted as a finalist in the New York Film and TV Festivals Awards for our video support of Rare Disease Day 2018. In conjunction with Sydney Dance Company and the MPS Society, we created a video that was the foundation of a highly successful social media campaign. With over … Read more…
In only a few short years, the key ideas underpinning marketing strategy have been tipped on their head. Prior to social media, marketing and communication approaches were focused on the ‘Art of Persuasion’ – in other words, utilising marketing resources to convince consumers to purchase a product. While at a glance this appears to be a solid strategy, in today’s … Read more…
The wet weather and traffic chaos across Sydney this morning did nothing to dampen the quality of the discussion at our Comms Breakfast today! Brand management is a huge topic and one surrounded by conjecture however we’d like to share with you some of the key take outs from this mornings’ event: Be authentic – audiences today are pretty savvy … Read more…
Imagine a world without colour. When we think of what brings something to life visually, we think of two things: colour and movement. Colour is a key communication tool generating emotions and reinforcing desired messages. In the global landscape however, the symbolism of certain colours can vary depending on the culture. So clear and precise use of colours is integral … Read more…
Conferences are a great way to make connections and communicate with your target audience. They offer a unique opportunity to tailor an entire day to your strategic objective, however it can also be incredibly overwhelming. Between venue choices, guest speakers, invitations, audio visual hire and run sheets, it’s easy to lose sight of the message you are trying to communicate. … Read more…
For my year 10 work experience program, I have been lucky to work at Loulaki Blue. Loulaki Blue is a creative communication company, that provides creative services and storytelling through design, animation, video, presentations, and digital design for a variety of clients. Day 1: On my first day of year 10 work experience at Loulaki Blue, I have been able … Read more…
Exhibition stands are a big opportunity to showcase your brand and connect face to face with your target audience. Exhibitions are designed to bring together people who share a particular interest, often in large numbers. Your competitors are also likely to be there too, so how do you stand out amongst so many people and so many stands? Your presence … Read more…
April is Stress Awareness Month, which aims to increase public awareness about stress including highlighting the negative causes of stress, the negative effects stress can have on the mind and body, and how to relieve stress. Unfortunately for all of us, work-related stress doesn’t just disappear when we get home. Everyone experiences stress from time to time but when stress … Read more…
Our world today is changing rapidly. Globalisation, ever-advancing technologies and increasing competition mean many businesses struggle to create a distinct point of differentiation in an increasingly cluttered marketplace. Conventional communication approaches aren’t cutting it so organisations need to be increasingly strategic and creative with their brand communications. So, what is a brand? A brand is the amalgam of your values, … Read more…
It was a full house early on Thursday 22nd March to hear about the journey towards better customer experiences. We were proud to host our breakfast event in Westpac’s beautiful new premises at Barangaroo. An exceptional panel of experts were brought together to share a variety of perspectives. In case you missed the breakfast, here are some thought provoking takeaways … Read more…
For over a decade we’ve been living in the age of social media. Over 2.5 billion people are on social media networks worldwide and that number is rapidly growing. It’s an obvious channel and can be very powerful in creating brand awareness, particularly when others start sharing your content and campaigns go viral! What’s viral anyway? There’s no specific number … Read more…
We are delighted to announce that we have moved offices! Where have we moved? Loulaki Blue is now located in Clarke Street, in the vibrant heart of the creative hub of Crows Nest. We are located on the second floor in a unique light filled, open plan office. This new office space is ideal for creative thinking and offers direct … Read more…
International Women’s Day is an event that serves to celebrate the extraordinary power of women and the vital role that women play in our society and around the world. Each year the UN decides a theme for International Women’s Day and this year’s theme is Leave no woman behind examining the important role that women play in humanitarian and natural … Read more…
When it comes to having good communication so often organisations focus too much on external stakeholders and employees are an afterthought. For us, effective employee communication is just as important as communicating with external stakeholders. Some quick facts that we found interesting around this: 55% of employees say that relevance of information they receive has worsened (Source: Institute of Management) … Read more…
I was looking around to see what the predictions and trends in comms were for 2018 and it struck me was all the focus was out into the market. Bravo, we all know that customer centricity is critical for brands and businesses to be successful. But what if we create amazing products and services designed around a deep and committed … Read more…
In our busy, noisy work and personal lives, it’s interesting to consider what things cut through to have an impact. We have the capacity to create increasingly complex and detailed reports and diagrams yet it’s often a picture or simple sentence or phrase that captures our attention and that we remember. I guess this has been recognised for a long … Read more…
Fashion’s fickle but black never goes out of style. It seems that’s also the case with video as it’s making a big corporate comeback. After sort of disappearing for a few years video has again become the medium of choice for innovative companies that are looking to find cut through and engage an increasingly time-poor and discerning audience. And there … Read more…
The finalists for the 2016 New York Festivals Film and TV Awards have just been announced. From the thousands of entries received (over 50 countries), Loulaki Blue is delighted to announce that we are one of those finalists. And we are in esteemed company. Other Australian finalists include the ABC, SBS, BBC Worldwide and Blackfella Films. Our entry was one … Read more…
The greatest constant in organisations today is that they are always changing! Most successful organisations seek to be agile and innovative in order to stay ahead of the game and get the edge over their competitors. It’s no surprise then that this is leading to continual change and adaptation in the workplace. Humans innately find change difficult, and it’s during … Read more…
If you have been tasked with producing a video for your business and aren’t really sure how to go about it, here are a few simple rules you might consider. Whether you are planning on placing it on your intranet – or in a more public environment like your foyer – there are a number of considerations to keep in … Read more…
Have you ever been in a busy airport or tourist destination and seen the tour guides herding people through the crowds, waving their coloured flags in the air in an attempt to keep their group on track? Well, It can often feel like that in the cluttered employment market too. Employers and recruiters are eager to stand out and potential … Read more…
Last week, around 30 of Sydney’s communications community gathered high above Sydney Harbour on a sparkling March morning for our Communications Breakfast with Dr Adam Fraser. Dr Adam was in fine form, talking about his ‘Third Space’ research that focuses on the moment of transition between one activity and the next. Think about how you arrive home after a frantic … Read more…
If you have ever worked in (or with) an organisation with more than a few employees then chances are you would have encountered the beast that is the intranet. Not quite a website and not merely a server, most intranets seem to be in their awkward teenage stage – somewhere beyond infancy but not quite ready to step into maturity. … Read more…
When was the last time you were moved? In our busy work and personal lives, it’s worth considering what actually cuts through to touch us. Sure we may have the capacity and ability to create detailed reports and complex diagrams but it’s usually a picture or simple phrase that captures our attention and leaves a lasting impression. I guess this … Read more…
We are excited to announce that Message Artistry has arrived. This video explains what it is and how it can benefit your business. Message Artistry – Promo from Loulaki Blue on Vimeo.
Read more…We were recently tasked with helping our client come up with an innovative solution to the old death by PowerPoint presentation. Five different presenters wanted to paint a cohesive, engaging and memorable story for an internal audience on a major strategic initiative that encompassed everything from: the Business Environment, Financial Statistics, Sales and Marketing initiatives, Challenges, HR Achievements and People … Read more…
Of all the troubadour storytellers, no-one tells and sells a story like Bruce Springsteen. You’ve probably heard this already but his concert in Sydney last Friday night was the BEST concert ever. And tens of thousands of Sydney-siders agree. Springsteen is a master of the narrative song/story and he weaves much compassion and humanity into the troubled and complex characters … Read more…
Some days I feel my life is passing me by. Last week my 15 year old daughter was traveling beside me in my car. The radio was on. “Is that Rhianna”? she asked. I know who she is but didn’t recognise the song. Not a problem. I’ll Shazam it. And I did while traveling at speed. “No – its Jessie … Read more…
On Saturday night I was lucky enough to see the Sydney premiere of the new Paul Kelly documentary at the superb State Theatre in Sydney. PAUL KELLY – STORIES OF ME charts the many lives, loves and losses of Paul Kelly, one of Australia’s most gifted singer-songwriters. He has been marking out the Australian landscape and its people through words … Read more…
Blind Boy Felix may well have been the most cantankerous human being who ever walked the earth with a guitar in his hand, but boy could he tell a story. He said, “the Blues is quite simply telling stories of life, love, lust and loss”. There’s a healing, positive, therapeutic power in the Blues that helps to explain its timelessness … Read more…
What an unedifying week it has been for the “profession” of Politics in Australia. When will they learn that they need to communicate with the general public rather than just fight among themselves? Political communication has become an oxymoron in our Federal Parliament. How about engaging the community in a discussion? And what about leading that discussion rather than merely … Read more…
When will we become a more giving nation? A difficult question in testing times for many, however, having attended the Camp Quality Supper Club last night in Sydney I can’t help thinking that the key is to not play to our sense of obligation but make giving a more joyous occasion. Camp Quality have got the strategy right by using … Read more…
What is it about birds and sailors? From the albatross to the bluebird, feathered friends abound in nautical storytelling. For on sighting a bird, sailors knew they were close to land. And a bluebird of happiness indelibly inked on a sailor’s chest indicated 5,000 nautical miles had been safely travelled. Some sailors had a second bluebird tattooed after they had … Read more…
Earlier this year the Loulaki Blue team graciously accepted me to spend a week with them for my year 10-work experience. Several months later, here I am at my designated Loulaki Blue desk, soaking it all up like a sponge! I was delighted to have the opportunity to spend my year 10 work experience week with Loulaki Blue. It was … Read more…
If the 2013 Christmas season is an indicator, Australian consumers are feeling pretty confident, spending more with retailers and restaurants than they have in quite a while. Companies who held back spending waiting for the 2013 election are again investing in people, with a lift in jobs creation bringing 21,000 new jobs in October and November alone. We’re optimistic about … Read more…
