Rare Disease Day

The objective for RDD 2018 was to show the strength and resilience of those living with and affected by rare diseases in Australia. A comprehensive strategy was developed, including production of an inspirational video of young girls living with MPS spending a day with their idols, dancers from Sydney Dance Company. The moving awareness video was launched on the MPS website and adapted for social media, attracting over 280,000 views! Additional elements of the communications strategy included a graphic wrap on our clients office building, council banners throughout Ryde, a ‘Hands of Hope’ interactive activation, a canvas print gallery of photography and live events for staff and the RDD community, politicians and HCP’s.


Woolworths are on an exciting journey, a revolution to get closer to their customers. It entails new ways of working, new structures and new opportunities for employees. Loulaki Blue was engaged to support development of a comprehensive communications strategy, as well as creation of a look and feel for all communications media for the announcement and subsequent events.

University of Newcastle

Employee Value Proposition
To fulfill its ambitious Strategic Plan to take the University of Newcastle into the top 8 Australian universities, UoN needed the best and the brightest professional and academic staff. Our brief was to identify an authentic and compelling story of why this university was the place to work for those who want to go on this exciting journey with UoN. Extensive benchmarking, research, focus groups, testing and refinement led to the creation of an EVP and supporting visual identity. This now forms the foundation for external advertising, recruitment and internal communications.

Sanofi Genzyme

Captain’s Ride

Loulaki Blue was engaged to help one of Sanofi Genzyme’s employees participating in the Captain’s Ride to reach their fundraising target. The Captain’s Ride is the highlight of the Steve Waugh Foundation’s annual fundraising campaign – an exclusive 6-day on-road cycle event.

We developed a look & feel for the campaign that included custom cartoon illustrations which became the foundation for all activations including posters, giveaways, pull up banners, a series of VLOGs and a static bicycle activation where funds were donated in accordance with the km’s ridden by employees.

The aim was to spread awareness of the ride and encourage fundraising through Sanofi, regionally & globally. The campaign was very successful with the funds raised far exceeding the target.

BT Financial Group

BOLD Campaign
To deliver on ambitious business goals, BT Financial Group recognised the need to have employees with the necessary capabilities, skills and passion to deliver. A comprehensive people strategy was developed, including a learning and development framework to Build Outstanding Leaders who Dream and Deliver. Loulaki Blue was engaged to develop a communications strategy and visual identity to activate and embed BOLD as a platform to grow the best team capable of delivering the best financial future to customers.

Commonwealth Bank

Can Leadership
The Commonwealth Bank had recently moved to new high tech paperless premises and launched the CAN campaign. Loulaki Blue was engaged to review and redesign their existing Leadership learning modules for an online environment. The success of this project led to our engagement to create their online company wide and executive induction program and all supporting materials.


Corporate ID
Interact are a major player in the Inflight Entertainment industry. After ten exciting and action packed years they decided it was time to refresh and update their image. We started by looking at their positioning through a series of workshops to understand their unique attributes and place in a very competitive market. The result is a new brand and suite of materials that has been incredibly well received.

Lend Lease

Global L&D Campaign
With outstanding work having been completed creating a Career Job Framework and a Career and Development portal hosting all learning and development tools and resources, Lend Lease needed to engage, educate and promote action across it’s global workforce. A campaign strategy, messaging and visual platform were developed, along with specific tactics including a teaser campaign, intranet spotlights, online newsletter, posters and a People Leader e-mag.