When was the last time you were moved?
In our busy work and personal lives, it’s worth considering what actually cuts through to touch us. Sure we may have the capacity and ability to create detailed reports and complex diagrams but it’s usually a picture or simple phrase that captures our attention and leaves a lasting impression. I guess this isn’t a new thought, hence sayings like ‘a picture paints a thousand words’ and ‘less is more’ but we often don’t reflect on these old truisms. Instead we get caught up in the latest and greatest platform or reams of supporting materials.
Our experience of bringing together simple hand drawings and concise spoken stories animated on screen has been amazing. Discovering the art of distilling often-complex messages into simple imagery and concise phrasing then bringing it all to life through video has been an exciting venture, both for our clients and for us.
It has helped government departments to explain controversial initiatives in a way that promotes acceptance and understanding. It has allowed major medical device companies that had always viewed their history as complex and steeped in technology and innovation to tell their story in a way that moves people in ways they did not think possible. And of course, it has given us an avenue to express character and personality – be that of an individual or a company – through classic and simple storytelling devices.
Creating communication that is engaging, memorable and that simplifies the complex isn’t easy to do but by using the timeless tools of storytelling – hand drawn pictures and carefully crafted words – we can!