In our busy, noisy work and personal lives, it’s interesting to consider what things cut through to have an impact. We have the capacity to create increasingly complex and detailed reports and diagrams yet it’s often a picture or simple sentence or phrase that captures our attention and that we remember. I guess this has been recognised for a long time, hence the saying ‘a picture paints a thousand words’ and ‘less is more’ but we often don’t reflect on these old truisms and get caught up in the latest platform or reams of supporting materials.
The art of distilling often complex messages into a single picture and concise phrasing and then bringing these two simple elements to life through video has helped both corporates and government departments to explain controversial initiatives in a way that promotes acceptance and understanding. Major medical device companies that have always seen their history as complex and steeped in technology and innovation have been able to tell their story in a way that moves people in ways they did not think possible. And of course others have captured the essence of a person who has contributed deeply to an organization, and in doing so reminded others of their purpose.
Creating communication that is engaging, memorable and simplifies the complex isn’t easy to do but by using the old fashioned tools of story telling – hand drawn illustrations and carefully crafted words – and combining these with some modern technology we can! Message Artistry – check it out!